Mgm101 Midterm

MGM101 Test #3 Short Answer Questions Organizations can use internal recruitment and external recruitment activities to find the best employees for a position. Describe these two approaches and provide one advantage for using each approach. (4 Marks) One mark for each correct description and an additional mark for providing an advantage: External – Candidates are sought from outside of the organization (not current employees) through methods such as want ads, head hunters (recruiters), job fairs, on-campus recruiting, etc†¦Advantage – allows firms to acquire new perspectives, expertise, and capabilities that they do not currently possess. Internal – Recruits candidates from within the organization (current employees) though internal postings, newsletters and promoting employees through management recommendations. Advantage – Less expensive, ability already known, fosters loyalty and increases motivation (Shermerhorn page 287) Describe two initiatives that a company can take to help its employees to balance work with their lives? (2 Marks)One mark each for proper description of any two appropriate initiatives including: Flexible working hours, work from home (telecommuting), vacations, paid leave, leaves of absence, job sharing, on-site daycare, elder care assistance, concierge services, etc†¦ (Shermerhorn pages 294-295) Describe how work is organized in firms utilizing a divisional organizational structure. List and describe two advantages and two disadvantages of a divisional organizational structure. (5 Marks) One mark for proper description of how divisional structures organize work. One mark each for each advantage and disadvantage listed and described.Divisional structures organize work by grouping people together working on the same, products, customers, processes or in the same geographic area. Advantages (choose two) – More flexibility responding to market changes, Improved coordination, clear responsibility for product or service delivery, expertise focused on specific customers products or regions, greater ease in changing size Disadvantages (choose two) – Redundancy of functions, reduced efficiencies or economies of scale, increased unhealthy internal rivalries, division objectives may replace organization's (Shermerhorn pages 225-227)A manufacturer continues to dump waste from their plant into the local river despite opposition from the local community. Residents complain that the waste is making the water unsafe for families and their children, and is killing water life and vegetation downstream. Plant managers state that they are doing nothing wrong and are meeting all legal and regulatory requirements. Are the manufacturer's actions ethical? Discuss the reasoning for your opinion. Describe two steps the manufacturer can take to improve their business ethics? 4 Marks) One mark for stating whether actions are ethical or not and one mark for proper reasoning. One mark each fo r describing two steps for improving ethics: Actions are Unethical – Definition of ethical behaviour is broader than just its legality. Organizations have a broader responsibility to its stakeholders which include the surrounding communities and the environment. Government agencies are influenced by industry and do not always prioritize the interests of the public. How can any waste dumping be safe?Actions are ethical – Government sets regulations to ensure that safety standards are being met and as long as the manufacturer is meeting those requirements, it must be safe and they must be acting ethically. There is no proof that their waste is harming anyone and besides, who should determine these standards if not the appropriate government agencies. Six-Steps to improve ethics: Top management adopt code of conduct, Senior leadership by example, Ethics embedded in training, Set up Ethics office, External stakeholder informed of code of ethics, Enforcement (Nickels page 1 46) S. W. O. T. â€Å" is an acronym for strengths, weaknesses, opportunities and threats. Which of these two are related to an organization’s external environment? Which two are related to the internal attributes of an organization? (2 Marks) 0. 5 marks for each correct placement of SWOT in internal and external categories. External – OT, Opportunities and Threats Internal – SW, Strengths and Weaknesses (Shermerhorn pages 195-196) In the â€Å"RSA Animate – Drive: The surprising truth about what motivates us† video shown in class the narrator presented some surprising findings from the M.I. T. and India experiments that tested the motivating ability of monetary incentives. What were these surprising findings and discuss how these finding contradict the underlying assumptions of the Classical Management Approaches (3 Marks) Two marks for describing the findings. One mark for explaining the contradiction Underlying assumption of classical approache s is that people are rational and are driven by economic concerns.Study results show that for tasks that were largely mechanical in nature (simple and straight forward), that greater incentives led to higher performance but when the task involved even rudimentary cognitive skill (conceptual, creative thinking), larger rewards led to poorer performance suggesting that the economic incentives did not motivate employees to improve performance. This would not be considered rational according to proponents of the classical approaches. (Shermerhorn pages 45 and RSA Animate video http://www. youtube. com/watch? v=umhhPj7t8FE)

Once Upon a Time Nadine Gordimer Essay

In Nadine Gordimer’s â€Å"Once Upon a Time†, Gordimer discusses the consequences of the family’s actions due to paranoia of the outside world. In the extract, Gordimer paints a picture of how the couple had taken extreme measures, erecting physical barriers around them to protect themselves from the purported dangers of their external environment, until they are unaware about the dangers that these barriers pose to themselves. Hence, the extract underlines the dangers that prejudice poses for oneself and the futility of trying to protect oneself from the infinite dangers lurking. In the above extract, Gordimer employs the use of the third person narrative, which â€Å"reveals the thoughts of the family members†. The reader is allowed a bird’s eye view into the reasons why safety was paramount to the couple and the measures taken by them to keep their house safe. Also, with the third person narrative, details that foreshadow the grisly fate awaiting the little boy are made more apparent. Moreover, without any names pegged to the characters, Gordimer leads the reader to believe that the incident seems typical, which conversely allows the reader to be provoked into a stronger reaction towards the devasting effects that prejudice brings and the possibility that it can happen to almost anyone. Therefore, with the third person narrative, Gordimer not only manages to invoke the reader’s incredulity towards the extreme measures taken by the family in protecting themselves, but also foreshadows the unhappy ending for a supposed fairytale. The purposeful omission of the boy at the start of Gordimer’s narration in the above extract foreshadows that the boy would not be living â€Å"happily ever after†. The story’s structure is a reversal of a classic fairytale’s structure, by stating that â€Å"a man and his wife who loved each other very much and were living happily ever after† at the beginning. The story begins with the premise that the couple is living happily ever after, but only introduces their child later, which breaks the conventional fairytale’s structure, foreshadowing an unhappy ending. Thus, Gordimer foreshadows that the boy was unable to live happily at the end of the story with a reversed fairytale’s structure and the deliberate separation of the boy from his parents. Gordimer also makes use of imagery and irony to emphasise the extreme prejudice that the family harbours and the effects of prejudice that they would later experience. In the extract, the plaque to deter intruders had â€Å"the silhouette of a would-be intruder† which â€Å"was masked† which â€Å"therefore proved the property owner was no racist† a s one could not tell if the would-be intruder â€Å"was black or white† . The image of a silhouette already conjures up a black person in one’s mind, which adds an ironic element when one continues reading that â€Å"people of another colour were quartered† and â€Å"not allowed into the suburb† . The colour of a silhouette has one linking the intruder with black people as it is dark. This further adds on to the irony with the panic that the wife experiences that the black people might â€Å"open the gates and stream in†, as the family was concerned about protecting themselves from people who were already barred from their suburb merely due to their race. One could not tell a person’s race merely from a silhouette, which emphasises how narrow-minded and racially biased the community is. Thus, Gordimer points out the absurdity of actions carried out due to a person’s racist outlook and foretells the disastrous consequences in store for the family. Gordimer also uses diction to convey the absurdity of the protective measures as taken by the family. She writes that anyone who â€Å"tried to open the gates† and â€Å"pulled off the sign† is oddly required to â€Å"announce his intentions† with the installation of gates meant to keep intruders out. With the word â€Å"announce†, Gordimer highlights the futility of the security measures taken by the family, because no intruder will request for permission to break in and underlines the ludicrousness of trying to be protected from intruders. The irony is that the intruder is now depicted as a civilized individual who would await permission before intruding. Additionally, the gates were meant to keep intruders at bay, not to serve as a warning to the family before the house was broken into. Thus, Gordimer allows the reader to rethink the effectiveness of the security measures employed by the family and the futility of such measures, as one cannot prevent someone who just wants to break in. Word Count: 762 words

Harry Potter And The Order Of the Phoenix Essay

J. K. Rowling is the author of the Harry Potter books series that began with the book Harry Potter and the Sorcerer’s Stone while Warner Bros. owns the rights to produce the movies based upon the book series. The latest outing of the movie version of the book series is the adventure filled â€Å"Harry Potter And The Order Of The Phoenix†, movie number 5 of a 7 series film outing. Released in the year 2007, the CGI heavy film stars Daniel Radcliffe in the titular role together with Emma Watson and Rupert Grint portraying the highly important support characters of Hermione Granger and Ronald Weasley respectively. The now more light colored movie setting, when compared to the previous directorial jobs of Chris Colombus and Alfonso Cuaron, was imagined and crafted by the imagination of first time Harry Potter director David Yates. In order to be able to follow the story as it unfolds throughout the movie, one must be an avid Harry Potter book or movie follower for the storyline of the movie is not for the uninitiated and will leave any viewer without a background in the story series feeling frustrated and left out of some of the seemingly inside jokes being thrown around in the movie (e. g.  Who are you and what have you done with Hermione Granger? ) The film picks up the story from where the prior movie, â€Å"Harry Potter And The Goblet of Fire† left off. Harry is coming to terms with the death of Cedric Diggory at the end of the previous movie while also trying to figure out who he really is as a person. Is he a bad person trying to be good or, as his Godfather Sirius Black told him â€Å"just a good person to whom bad things happen? † All of his personal doubts make him choose isolate himself from even his closest friends because of the way most of the school views him as a liar. As a character, Harry develops like any normal teenage boy. He dabbles in the typical first love, first kiss, and often rebellious streak that his main nemesis, Lord Voldemort, portrayed in the film by the superb British actor Ralphe Fiennes, often takes advantage of. I observed this particular movie to be, in a a way, the coming of age for the students of Hogwart’s School Of Witchcraft and Wizardry. Although the screenplay writer Michael Goldenberg took tremendous amounts of liberties in the retelling of the book, the main plot and lessons from the book still managed to translate well to the big screen. After all, it is no joke trying to translate an 870 page book to the big screen with a running time of almost 3 hours. Die hard fans of the book will probably scream â€Å"Sacrilege! † at the way certain key elements that were perceived in the book, such as the magic mirror Sirius gave to Harry on Christmas Day, or the jinxed DA coins that Hermione gave to the member of their little organization in order to prevent the members from telling about what they were up to in the Room Of Requirement. But I guess that one will realize that all the key elements were retained within in one way or another. The fans will also most likely not appreciate the way certain duties in the book seemed to have gotten reassigned in the movie. For example, in the book, it was a member of the DA who told Prof. Umbridge about where their organization meets, not Cho Chang. What did help the story to move along quite well on film is the total cutting out of the minor subplots in the book that really had no place in the movie version. The real magic of the Harry Potter movie series seems to lie in the way that author J. K.  Rowling has managed to write a book series that mirrors the problems facing teenagers in such a way that the readers and the movie viewers who grew up with the story will be experiencing the same things almost simultaneously in real life. The movie has real lessons to teach, such as standing up and fighting for what one believes in, believing in yourself and accepting the consequences of your actions, and finally, knowing that there is always an easier way out of things but that may not always be the right path to take.

MANAGERIAL TRAITS AND SKILLS Case Study Example | Topics and Well Written Essays - 500 words

MANAGERIAL TRAITS AND SKILLS - Case Study Example The basic assumption in the trait theory is that certain characteristic that have been utilised over time by leaders to be effective can be identified, and such traits underline the behaviors of leaders, making them effective. Evidence from several studies have identified a master list of such traits and positively correlated them to effective leadership. The trait theory suffers from drawbacks in that such traits are not universally found in all leaders, and leaders that have possess some of the traits in the master list were not effective. Furthermore, the trait theory does not support variance seen in leadership based on the dynamics of characteristics, activities and goals of the followers (Van Wart, 2011). In spite of these drawbacks it is my opinion that trait theories do provide significant insight into leadership or the personal nature of leadership. From the trait theory it is possible to understand that leadership involves having vision, contagious enthusiasm, self-confiden ce, ability to enable others, and making things happen. It is the conjunction of these characteristics along with other factors that contributes to leadership. It is the people skills and not the position held that make for leadership.

Judaism, Christianity, Islamic and Buddhisms beliefs on Heaven and Research Paper

Judaism, Christianity, Islamic and Buddhisms beliefs on Heaven and Hell - Research Paper Example Judaism, which is the main religion of the Jews, believes in the existence of both heaven and hell. According to Hebrew, the Jews refer to heaven as Olam Haba, which translates to the world to come. Their main belief is that a heaven is a place for the righteous and that those who live in it are blessed to reside under continuous divine intervention. Furthermore, the Jews believe that those who live in heaven are customarily rewarded with a better life to make up for the misfortunes that they underwent on earth (Ellens 38). According to Judaism, the experience of this world is aimed at preparing their believers for the next, and that fulfilling the commandments is instrumental in earning one entry into heaven. The Jews similarly share the ideology that the soul should be purified before its final rest, a process that often goes on for eleven months. Given the wideness of Judaism, a section of Jews believes that God is the resuscitator of the dead through a process known as the transm igration of souls (Ellens 43). They regard the transmigration of souls as a second chance, and an opportunity for an individual to make up for some of the commandments he or she never fulfilled while on earth. Christianity, just like Judaism teaches on the existence of both heaven and hell. In as much as information on both heaven and hell remains light, Christians believe that heaven is a place where all their suffering and pain will end and that they will live forever

The Election Essay Example | Topics and Well Written Essays - 250 words

The Election - Essay Example According to The New York Times, for republicans, the surefire pickups are Montana and West Virginia, and to some extent Dakota too. Kentucky and Arkansas are also likely to be republican giving the republicans 47 sure seats. States like Iowa, Colorado and Iowa, seem to be leaning towards republicans giving them 50 sure seats. Therefore, my guess is that republicans will secure at least 50 senate seats. If my guess is to be based on the statistics going round on the internet, then it is clear that the GOP candidate Terri Lynn Land is going to loose. According to an article found on Detroit news, the National Republican Senatorial Committee is considering thinning its funding support for her campaign race, additionally, most polls conducted show that she is well behind her competitor Democratic Congressman Gary Peters. According to a poll conducted for The Detroit News and WDIV (Channel 4), Gary Peter leads Terry Lynn 44 percent to 35 percent (Livengood). A more recent poll shows that the gap has further widened with the democratic congressman building a commanding 15 percent point lead over republican Terri Lynn (Spangler). Based on this information I would guess that Terry Lynn Land will receive around 30 percent of the votes and average of the probable polls taking into consideration factors such as margins of error and voter’s tendency to side with the winning team James Robert Redford, because of his impressive resume that encompasses the time he served with The Navy Judge Advocate General Corps, as well as his current position as a Navy Reserve. He is also widely considered efficient in the courtroom and is admired widely for his integrity, collegiality and judicial temperament. He is also a strong advocate for fairness in the courtroom. David Viviano, this is for the reason that he has on numerous occasions proven to be a capable judge, and also insightful. He is also a strong

European Free Trade Association (EFTA) Essay Example | Topics and Well Written Essays - 500 words

European Free Trade Association (EFTA) - Essay Example Three out of the four EFTA members – all excluding Switzerland – are now members of the EEA (European Economic Area) Accord, linking the EC and EFTA countries for the purposes of multi lateral trade. The trend towards globalization of the world economy is promoted through the scheme of generalized tariff preferences (GSP) of the four members of the European Free trade Association. This scheme allows for preferential tariff arrangements among the trading countries of the EFTA and the EC which resulted in savings of $1.5 billion in preferential imports in 1980 (Brown 1989). The EFTA has fewer such preferential arrangements with other countries as compared to the EC and is therefore less restrictive in choosing the beneficiaries of preferential trading arrangements. Brown (1989) has provided the preferential tariff margins for 22 countries, listing all the major beneficiaries of this system, under which the payment of import duty is suspended on industrial products and small reductions in tariffs are available for some agricultural products. Manufactured and semi manufactured goods enjoy higher amounts of reductions in tariff. This provides a significant boost to free trade in the international context. The salient difference between the countries of the European Community and the EFTA countries lies in the degree to which they are willing to share sovereignty. The countries of the European Free Trade Association wanted to restrict the limits of their cooperation with other European countries to that of economic cooperation, while members of the EC were willing to hand over some of their sovereignty and autonomy over their own affairs in order to receive some concessions in influencing the policies of other countries in exchange.(Henning et al, p 86). For the four countries that are still members of the EFTA however, maintaining their autonomy and sovereignty is of supreme importance and they

Management Accounting (I WILL UPLOAD THE SUBJECT) Assignment

Management Accounting (I WILL UPLOAD THE SUBJECT) - Assignment Example Under the following sections, each of the budget and projected financial statements are briefly discussed along with the assumptions taken to complete these projections. Assumptions 1. There are two types of raw materials to produce the final product named as Kungfu and Jodu respectively. 2. As far as the labour is concerned, two types of labour, is used according to their level of skills namely as skilled and non-skilled labour. 3. The company has invested in two types of capital expenditures such as furniture and equipment. Other non-current assets are acquired on rentals by the company. 4. Two selling prices are set by the company for first and last six months of the year such that the selling price for first six months is set to be ?300 and for the last six months, it is set as ?320 per unit. 5. For material and labour prices, it is assumed that these prices will remain same in the whole year. 6. For overheads, it is assumed that they are going to be 60% of the labour cost. 7. Cl osing stock is estimated to be 15% of the sales volume of the upcoming month. 8. Collection for sales is to be completed in such a manner that around 70% of the sales are to be obtained in the month of sales whereas the remainder of the collection is going to be completed in the next month. 9. For purchases, the company has estimated that around 80% of the purchases are going to be made in their corresponding months whereas the remaining amount will be paid in the next month. 10. For other expenses like labour and overheads, the payments are to be made the moment they arise. 11. Around ?2,500 is going to be taken out in the form of drawings every month by the owners. 12. Income tax rate is going to be applied at 30% of the income before tax. 13. The rate of depreciation is set to be 30% with the straight-line method Discussion Unit Cost The unit cost of the product â€Å"Karate† consists of three basic ingredients such as direct material cost, direct labour cost and overheads (Kinney and Raiborn, 2009). The total unit cost of Karate is expected to be ?221. If this per unit cost is split in all three components, direct material consumes around ?165, direct labour consumes around ?35 and overheads constitutes around ?21. Budgets The product budgeting purpose is served with the preparation of six kinds of budgets namely as Fixed Expenditure, Sales, Purchases, Production, Direct Labour, and Cash Budget. Comprehensive figures are accounted for the preparation of these budgets such that each budget consists of, not only having the annual figures but also monthly figures. Since this is the first year of the operations of the business, therefore, it is assumed that the start-up capital of the business is ?50,000. The following discussion takes into account each budget briefly: The fixed expenditure budget consists of ?50,000 cumulatively such that the business has planned to spend ?45,000 at the start and ?5,000 after six months of the start of the business. Fo r furniture, ?10,000 amount is reserved and for equipment, ?40,000 will be used. As far as the sales budget is concerned, 300 units are anticipated for the sale purpose in the 1st three months, followed by 365 units in the next six months and in the last quarter, the sales unit are expected to be 400 units. The

Information systems role in Ernest and Young's on-line consulting Essay

Information systems role in Ernest and Young's on-line consulting service - Essay Example It was later converted in to a pay and use to web users for accessing all the consulting strength of E&Y (Webizus 2003). Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent registration (Rappa 2006). In this case, the tax-payer (the consumer) is helped by the model called 'Consumer Direct'- transactions involving products, services, or information between businesses and consumers, here the expert consultants enrolled with Ernest & Young, and the client company's employees; the product - tax-management solutions (Adapted from IBM 1996). The tool used here are the Decision-support systems - interactive computer-based tools used since the 1960s by decision-makers to help answer questions, solve problems and support or refute conclusions (Hall 2005). The advantages of 'Distance Consulting' involved in this model, in this case study of Ernst & Young may be listed as follows: a) The cost: They are more economical. b) A large resource base like panel of direct access to E&Y's national network of tax specialists, FAQs, self-educating information tools to decide on the right solution. c) The guaranteed rapid turnaround and the get-back time. d) Ernie's email consulting helps clients' articulate problems when they write to consulting firms thus leading to faster solutions. Disadvantages include a) May be perceived as too impersonal in a business based on relationship and trust. b) Developed to answer technical tax questions with a limited scope. c) Some large-scale consultations which involve handling large data-base systems, still require on-site assessments for best results. d) Possibility of servicing unknown clients, and risk of oversight of information leading to inappropriate conclusions, very high (Millard 1999). Discuss Knowledge management systems and decision support systems. How are these ideas related to Ernie and Tax Advisor The definition of Knowledge is given as "a function of information, culture, and skills" (Rampersad, 2002).The storing and sharing of such information and acquired knowledge to benefit all the members of the organization paved way for Knowledge Management. In the 1990s, E&Y created three knowledge centers, with three goals: the Center for Business Innovation for creating new knowledge through research, the Center for Business Technology for the use of existing knowledge to create predefined methods and automated tools, and the Center for Business Knowledge for gathering and storing E&Y's internal and external knowledge and information resources. The services included a library, a call centre for answering consultant requests, and a database of consultant skills (NHS 2005). Interactive information systems using data and models to help managers analyze semi-structured problems were developed in the 1970s. These diverse systems were all called Decision Support Systems. In the 80s Executive Information Systems (EIS) was born, from single user model-driven Decision Support systems and improved relational database products (Power 2003). And in the 1990s, data warehousing and On-Line Analytical Processing (OLAP) started expanding the domain of EIS and defined a broader category of Data-Driven DSS (cf., Dhar and Stein, 1997). E&Y started in 1996 On-Line

Question and answer Article Example | Topics and Well Written Essays - 500 words

Question and answer - Article Example 2. The authors describe the MITT protocol in the Statistical Analysis section of the methods. What do you feel are some benefits and limitations of using an â€Å"Intent to Treat† method for analyzing the data? Does it influence your interpretation of the study results knowing that the researchers used this method? I felt that MITT benefits a change in treatment policy rather than potential benefits of patients. Some of its limitation includes full application only in completed outcome, variations in handling deviations, and potential for biases because of some missing data which might influence the interpretation of study results. The baseline/screening period for the study was one week and the treatment period lasted for 12 weeks. The authors had provided evidence from other research, not to justify the length of the study, but to justify the hypothesis that whole-grain RTE cereals can reduce the low-density lipoprotein cholesterol in adults with overweight and obesity. The evidences provided include those of Saltzman and colleagues who conduct the same study for six weeks and an incited study that reduced cholesterol level from baseline for two weeks (Maki, et al, 2010, 212). 5. Identify 3 exclusion criteria for participation in this study (Methods section). For each of the criteria that you chose, why do you think they needed to be excluded? Do you feel that these exclusion criteria affected the study’s validity (positively or negatively)? There are several exclusion criteria in the study but I chose the participants who use weight loss medications within 2 months before screening or supplements, programs, or meal replacement products within 2 weeks before screening because with these interventions, researcher cannot determine whether the whole-grain RTE cereal is effective in reducing LDL or it is the medications, supplements, programs, or meal replacements taken; participants with known sensitivity to any of the

Concepts Essay Example | Topics and Well Written Essays - 500 words

Concepts - Essay Example only way inmates can deal with these problems is by resorting to the facilities provided them by the informal prisoner subculture as their only hope in order to have a semblance of ‘normal’ life. The inmates take on lifestyles and roles similar to those they had in the ‘free-world’ and form associations as they would have on the outside. New inmates must adhere to the customs if they wish to fit in and to be respected by their counterparts and ensure personal security for themselves. In such a criminal environment, social hierarchy is determined by the extent of criminal conduct. A hardened criminal who displays a complete disregard for the law through demeanor and actions, is considered ‘a stand up guy’. Fanatical allegiance to the code is looked upon with respect and fear. of indigenous politics. Courts have passed several judgments granting the prisoners rights such as the freedom to practice and preach religion, a practice which has been misused widely by groups and leaders for gaining prominence. There are several roles that the prisoners take on. Drug suppliers, strong arms, brains, pimps, jailhouse prostitutes, etc., are some of the roles in a prison society. A ‘fish’ or a new inmate is expected to refrain from interfering in dealings. A weak inmate is often abused sexually or physically by a strong inmate. Most inmates are active participants in the system and form a link in the chain of internal politics in one way or another. Some inmates might resort to keeping to themselves while taking care not to offend others by showing them down or challenging their authority. Not borrowing or lending, abstaining from gambling, not accepting favors, etc., is a safe way of serving a sentence. Privileges like visitation rights, telephone and mail has made it easy for inmates to smuggle contraband, and the trade in these, most of which are goods easily available outside but are considered luxuries within the walls of a jail, has given birth to a

Classical Managment Essay Example for Free

Classical Managment Essay Historical Foundations of management have been around for years and were first introduced by Fayol around the turn of the century . This essay will discuss three main points and questions around management, the first question will cover how modern management practices have evolved from the â€Å"classical approaches to management†. The second question will cover the challenges contemporary managers face in 2013 compared to managers in the era of the classical approaches and the third question will be around comparing and contrasting bureaucratic management to a style of management I have been faced with. This discussion will pay particular attention to Frederick Taylor’s scientific approach to management. How Modern Management Practices have evolved from the â€Å"Classical Approaches to Management†? The classical management approaches focus on developing universal principles for use in various management situations. There are 3 three major theories within the classical approaches. Scientific management, administrative principles and Bureaucratic organisations and these theories are still widely used in management today. Modern management approaches focus on the systems view of organisations and contingency thinking in a dynamic and complex environment. The modern management approaches to management grew directly from foundations established by the classical approaches. It has been proven in today’s working world you need to have a mix of the classical approaches and the modern management approaches to succeed in today’s environment. According to McDonalds case study the restaurants operate on classical management theory – there are elements of â€Å"scientific management from a former era (to maintain efficiency), as well as up-to-the minute human relations approaches to maintain the motivation of the â€Å"crew†. . Challenges contemporary mangers face in 2013 compared to mangers in the era of Classical approaches. A contemporary business environment refers to management trends in the 21st century – the year 2000 to now. . Globalisation plays a missive part in the changing challenges for contemporary mangers. Most companies move into international markets and by moving into different international markets there are different rules and regulations that need to be learned when doing business. It was Cited in that it is important for global organisations to employ people from other cultures who understand the customs and traditions of other countries and to deal appropriately with customers. This then brings different beliefs and cultural beliefs into the work place and contemporary mangers need to understand the needs of their employees. In today’s working environment multiculitlism is a growing factor and plays a big part in contemporary mangers needing to adapt to different management styles to help create the rights at work for its people, for example if your religion requires you to pray at certain times of the day, a manger would need to respect these religious beliefs and allow you to do so, back in the time if the classical era this would have not even been considered. It wasn’t until 1920s; an emphasis on the human side in the workplace began to establish its influence on management thinking . It was also cited in people are interacting with others who are different from themselves with biological, political, religious or cultural differences. This causes for the contemporary mangers to learn and adapted to new skills. If we look at the evolution of management practices over a period of time off from the era to now. It has changed dramatically and there are more practices to consider and adapt as a contemporary manger. Referring below outlines the evolution of management practices from the era to now and how much more a contemporary manger needs to consider then a manger in the era had to. Evolution of management practices Period /YearClassical Approaches 1890 Systemic Management 1900Bureaucratic Management 1920Administrative Management 1930Human Relations 1940Behavioural perspective Contemporary Approaches 1940Quantitative Management 1950Organisational Behaviour 1960System Theory 1970Contingency Theory 1990Total Quality Management 1990Learning Organisation 2000Business Reengineering CurrentStrategic Management Diversify in the workplace has also grown from the 1890’s to now. The amount of women workers in the work place has doubled over time; women in particular needs are diifernm It was cited in the journal article that Daft and Samson (2009) argued that rganisations are encountering new challenges to deal with diversity as more women and people from minority backgrounds are entering the workforce in the contemporary business environment PART B (some personal reflections) Scientific Management compared and contrast with current management style of what I have been faced with. Fredrick W. Taylor published the Scientific management emphasises careful selection and training of workers, and supervisory support. It has four guiding action principles: 1. if you check your presentation guidelines on page 7 of the Subject Outline and the extra information provided in Resources folder under Assignment Help in MGT100 Interact site you will see that subheadings are quite appropriate in business assessments. You could set you work out with meaningful headings to help guide the reader through your discussion. For example,  · INTRODUCTION (introducing both parts of the discussion)  · PART A (optional heading) SUBHEADING 1 SUBHEADING 2 SUBHEADING 3  · PART B (optional heading) SUBHEADING 4 (e.g. some personal reflections . . )  · CONCLUSION (concluding both parts of the discussion)  · REFERENCES If your writing is very clear then it may not be necessary to include the Part A B headings. Your primary responsibility is to make sure that your essay is clear and understandable to the reader. The best way to ensure this is to get someone else to read your work (preferably not a business student) before you submit. Question 2: I chose option two for the essay, Historical Foundations to Management. When considering ‘classical approaches to management’ is it suggestible that I mention (or cover) all theories, or just a select few which represent a cross section of the range of classical theories? Or, should I focus on only one or two theories? Suggestion: When in doubt put yourself in the reader’s position. The question asks about ‘classical approaches’, think about what you would want to know if you were reading a response to this question from a position of little or no knowledge of management theory. Also think about how many words you have available. That is, the more theories you include the less adequately they will be explained. It’s up to you to work out the balance between scope and detail. You can get away with most things if you explain to the reader in either the Introduction or very early on what your intended scope is (e.g ‘This discussion will pay particular attention to Fayol’s fourteen principles and Taylor’s four principles of management . . . etc). Then the reader doesnt get disappointed to find his or her favourite theory has been omitted. This is what I think I would be silently asking myself:  · What is meant by a ‘classical approach’? and by implication . . .  · How is a ‘classical approach’ different to other approaches?  · How is the writer (you) going to make his case that classical approaches are still/not relevant today? Asking these questions would lead you to the sort of answers you are looking for with regard to ‘required theoretical content’:  · You really need to mention at least briefly the three big names of Taylor, Fayol, and Weber  · You really need to give a nod to the other big approaches such as quantitative, HRM, contemporary  · This is your choice and will be determined by personal interest, the sorts of case examples you use and word limits. You need to include enough material to be convincing. You won’t have to look very far with any of those big names to make a case. I imagine you will only have space for about 2 specific theories Carroll, S. J Gillen D. J. (1984). The Classical Management Functions: Are They Really Outdated? P132-136. doi:10.5465/AMBPP.1984.4978715 Ambang, T, (2009). Challenges of contemporary management in Papua New Guinea, 10(2), p1-16.

Integrated Marketing Communication Program for Jeans

Integrated Marketing Communication Program for Jeans Executive summary: Various jeans industry such as Denim, Levis, and Disney etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness, sale and design a unique image in customers mind. In order to address and attract customer all jeans industry launch various campaign. To communicate with public and customers they advertise their campaign on TV, magazine, online and radio. Through their advertisement they want to design their brand image in customer mind. Besides advertisement, they also carried out promotion activity, public relation, direct marketing etc. Direct marketing is although time consuming but most effective tool for communication. Various jeans industry also organizes various events in order to communicate properly with customers, for example Aadharshila Brand solution was planning to launch an event called â€Å"JEAN JANOON† for their client â€Å"The HUB† a multi brand outlet for apparel. Main purpose of this event is to increase the sale of jeans. Before designing IMC program this company carried out market research in order to judge customers behaviors toward jeans. For research they design the strategy for â€Å"JEAN JANOON† event. During the event they decided to get feedback from customer who visits â€Å"The HUB† multiband retail outlet so that appropriate primary data can be collected for designing IMC strategy for â€Å"The HUB†. Before designing integrated marketing communication program it is necessary to judge consumers behavior toward jeans , it is necessary to known customers liking and disliking, these data provide various support during designing of IMC program. Although there are various media available for communicating but Printads in magazine and news paper is seen most effective medium followed by television. After Research survey done by various jeans company, it has been found that male respondents were less brand conscious than female. There is no particular fashion trend among males, but females are more conscious towards seasonal fashion trends. â€Å"Fitting† and â€Å"style† are the major attributes considered by customer while buying jeans. Marketing plan plan Situation Analysis: Every organization faces a lot of problem at present time so it became necessary for every organization that before setting any objective carried out situation analysis in order to recognize strength, weakness, opportunities and threat present in our organization. According to Sally and John, marketing plans are â€Å"the written document or blueprint for implementing and controlling an organizations marketing activities related to a particular marketing strategy† . A successful marketing plan is able to improve organizations profits and growth, uses in objective setting and monitors results. So to gain a successful market plan it is necessary to to understand the current situation comprehensively and trends affecting the future of the organization.There are two major reasons to explain why situation analysis plays a vital role in developing marketing plan. Firstly, dynamic marketing environment will lead to uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment through situation analysis can lead their companies to capitalize on opportunities and cope with threats created by changes. Then, systematically analyzing situational environments in order to identify our customers and understand their needs. There are certain opportunities in jeans industry, such as increase women wear collection, increase market and market share through integrated PR, and advertisement and promotional campaign. Besides opportunities there is a lot of threat that create barrier for entry in to jeans industry. These threats are as follow: Increasing competition in ethical fashion Ethical brand is not taken seriously by public High price and loyalty decrease loyalty toward brand Main objective behind situation analysis is to known analyze customer, competitor and there strategy. Marketing objective: After situation analysis we became able to known our organization strength, weakness, opportunities and threat present in environment. It provides a lot of support in setting of objective. There may be a lot of marketing objective, some are as follow: Increase market share To create new successful denim and clothing rang and expand it to convert not user in to user. Increase sale by 50% in 6 month from the launch of public campaign Create awareness among target audience. Use excessive advertising especially using media preferred by the target market. Create product belonging and position among buyers mind Marketing strategies: Toachieve these objective we implement various strategy. Target market: Urban personality: Affluent young professional Prosperous young professional Students and cosmopolitan Marketing Mix Strategies : Main aim of various jeans industry to produce high quality jeans in various qualities such as five packet jeans in various size. This is mostly done to capture youth attention. They produce jeans in various colour to capture more market share. Must of jeans brand such as levis, denim, dem lea diesel jeans jump in to Indian market by producing high quality of jeans Pricing range from 4.7 $ to 9.5$. Jeans do not need too much promotion. It is done mostly by fair, E – commerce and agent The distribution channels for jeans industry are as follows. MANUFACTURER (COMPANY) WHOLESELLER JEANS SEND TO RETAILER CUSTOMER Internal Process It is as follows. Sample Cutting Stitching Washing Pressing and labeling Finishing Dispatched to store Packing and containers Explanation The sample is first send by the buyer. Its called a gold seal sample. In cutting dept, one piece is placed on the other and in this way a bundle of 50 Jeans is made. Then the cutter cuts it. In the stitching dept, front end or the upper part is made. Then backend is made and they are assembled together in the assembly end. Then the belt is made. Washing can be done by simple garment wash or through the stone wash and chemicals. It is done according to the buyers request. In Pressing and labeling dept, the Jeans are pressed and then labeled for identification. In finishing dept, the quality of jeans is checked and mistakes are rectified. Then the Jeans dispatched to the store. Then packing is done. It is done according to the buyers request. Then they are sent to the containers. Samples of Product; Implementation tactics : Launch a blind ad campaign on billboards and magazines in all A class areas of major cities and magazine. Heavy advertising on TV, newspapers and magazines Set displays of jeans in showrooms and major dealer outlets in all cities. Reduce number of billboards, television and magazines advertisements. Continue Advertising Evaluation, Monitoring and Control: Goal of marketing plan is to achieve market objective that are established before implementation of marketing plan. We evaluate and control our strategic tactic by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. If result is less than our standard than there any is default in implementation and monitoring. The people who are responsible for the monitoring and control of the marketing plan involves, the Marketing Executives, Sales Managers, Media Managers, Market Research Departments, and the Production Managers. Some activities must be carried out for precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions. The Integrated Marketing Communication Plan Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion) So Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Promotional activities include Advertising, sales promotion, and personal selling activities. It also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. And integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called Integrated Marketing Communication. Situational analysis: First of all we carried out we carried out situation analysis in order to unedrtood problem. In this we identify our compititors and their strategy for example Levi carried out compititor analysis and find out various strategy adopted by Tommy Hilfiger, JNCO, VF Corporation, Gap, Calvin Klein, Diesel and Paris Blues. After situation analysis Levy Strauss Company find out thattheCalifornia gold rush outfitter whose trademark blue jeans have been an American clothing staple for generations, had fallen on hard times by 2004 and needed a change in strategic direction.After seven consecutive years of falling sales, profits turned to losses in 2003. Management responded to the decline by moving its manufacturing plants offshore and by introducing a new line of discount jeans at Wal-Mart.It also considered selling off its Dockers casual pants unit in order to focus on its jeans business. Under situation analysis we also analyze financial position of company. IMC objective: There are various IMC objective set by jeans company after situation analysis in order to accomplish their goal. Some of objective are as follow: To Increase sale by 50% in six month To Increase brand awareness To Increase customer loyality To Increase desire of customer To Increase repeat purchase To measure customer satisfaction To create relationship with customer on personal level To control and observe public opinion To receive feedback from customer on regular basis Media objectivesstate the impact that you expect to have on an audience in terms of reach and frequency. Objectives must meet the following criteria: Measurability Quantifiability Realism time-specificity Budget determination: We need to establish what amount of money will be needed to achieve the IMC objectives.Although there is various methods present to determine what amount of money invest on IMC. These methods are as follow: Affordable Method Percentage of Sales Method Unit of Sales Method Zero Budgeting Method Inaffordable methodwe invest money on IMC as soon as we can afford. However inPercentage of Sales Methodamount of money invest on IMC tool depend on what amount of sale we expect to achieve during course of year. These percentages are mostly adhoc and sometime based on judgment. InUnit of Sales MethodCompany allocate a certain proportion of cost of product to promotion. Thus say if ex factory cost of the product is say Rs 100/ the company will allot Rs.10/- toward promotion cost. Hence if company expects sale 10,000 unit of the product, thus allocated IMC budget will be Rs.100.000/-. In Zero Budgeting Method, company determine what need to achieve in term of sale and then rework backward in term of what money will be needed to be allocate to deliver those customers. Thus if company believe that in order to achieve their sales, 10,000 customers need to purchase their jeans once during the planning period than it will work out what number of prospective customers will needed to be tar geted through ATL and BTL activity, in order to achieve that result. IMC Methodologies There are various component of integrated marketing communication that is as follow: Advertisement Advertisement is any paid form of non-personal presentation and promotion of ideas or products by an identified sponsor. Objective of any ads is to increase brand awareness. Objectives: There are mostly three objective of advertisement compaign, that are as follow: Inform Persuade Remind Inform: Informative advertising, seeks to tell the market about the jeans, explain the new quality added in jeans, provide information on pricing, and build awareness of both the jeans quality and the company. Such objectives are normally pursued at the launch of a new quality jeans, or re-launch / up-date of an existing jean. Persuade: Here objectives are to encourage the target audience to switch brands, make the purchase, and create a preference in the market for the jeans as opposed to its competition. Advertising of this nature is required in highly competitive markets, where a range of jeans design competes directly with each other. In such circumstances businesses often seek to differentiate their jeans through Comparison Advertising – either directly or indirectly comparing its jeans to that of its competitors. Remind: Reminder Advertising, is used to maintain interest and awareness of a well established jeans brand in the market, often in the latter stages of its product life cycle. It is often used at the Point-of-Purchase to remind consumers of the Brand. Advertisement budget: Having identified advertising objectives, the advertising budget must be set. Determining exactly how much a business should spend on advertising to achieve the desired level of sales. Commonly, the decision is based on past experience of expenditure on advertising, and the sales subsequently achieved. There are however a number of factors that can be considered in setting the advertising budget Factors influencing the setting of advertising Budgets: Product life cycle stage:New products in the Launch stage of their Product Life Cycle, will normally require greater expenditure on advertising to create product awareness, and encourage consumers to trial the product. Whilst products that have reached Maturity in their product life cycle, will often require smaller advertising budgets to achieve the level of sales required. Competition:The number of competitors in the market, and their expenditure on advertising competing products, will influence a business to spend to a similar or higher degree. Product Differentiation:A product very similar to other products on the market may require greater expenditure on advertising to differentiate it from its competitors. Advertising Strategy: Developing an Advertising Strategy to achieve the objectives of a campaign, requires that consideration be given to both the ‘Message which will be communicated and the ‘Media through which it will be sent Advertising Message An advertising campaign, no matter how much money is spent, no matter what media is used, will only be successful if the Message appeals to the target audience. Given the level of advertising which bombards the average consumer, a successful advertising message must stand out amongst the advertising clutter. Thus marketing professionals are required to be creative, imaginative and innovative in developing the advertising message, both in terms of what is said, and How it is said? What is said This is often referred to as the ‘Big Idea, and will normally address the key benefits sought by the target audience, motivating the audience to pay attention. Given the constant search for new ways to appeal to target audiences, it is difficult to categories the content of advertising messages which a business may send, below we include a couple of examples of actual message strategy. During delivery of advertisement massage in customer mind take the personality symbol, lifestyle and musical as consideration. In addition the tone of the advertisement will need to be established, which can be either positive or negative. The advert may therefore promote positive feelings of fun, contentment, and happiness or take on a more negative, somber, or even threatening tone. Selecting Advertising Media: In addition to deciding upon the content, style and tone of the advertising message, the media through which the message will be communicated to the target audience must also be selected. Mostly for jeans advertisement we select media such as magazine, newspaper and outdoor. TV rarely used for advertisement of jeans. In order to select the most appropriate media, consideration must should be given to various advantage and disadvantage of various media. Strengths and weakness of various media are as given below: Television : Strengths Dynamic attention getting media, combining visual, sound and animated stimulus. Strong potential Impact High market coverage Good at demonstrating products Weaknesses: Highly expensive Poor at communicating lengthy technical information Newspapers: Strengths: Targeting is possible through profiling readership Good level of market coverage Weaknesses: Static media, not suitable for product demonstration Potential for poor reproduction, sometimes limited to black and white print Short-life span, i.e. todays newspapers become tomorrows rubbish Magazines: Strengths: High quality reproduction, of color images Targeting is possible through specialist publications Good pass on readership Weaknesses: Static media, not suitable for product demonstration Lengthy lead-time between advert being placed and magazine being published Outdoor: Strengths: High repeat exposure to advert Relatively low cost Low levels of competition, in terms of advertising clutter Weaknesses: Limited audience selectivity / targeting possible Static media, not suitable for product demonstrations Difficult to monitor effectiveness â€Å"Make them your own† is the name of the campaign launched by Levis to boost the sale of Denim jeans. This is one of the most aggressive marketing and advertising strategy followed by Levis to move up the sales. The theme of this marketing campaign is narcissistic youth. It will feature youth who will check themselves out in Denim blue jeans. The advertising will target the age group of 18 – 24 years. Mostly levy also select TV, Magazine, and Newspaper as a media for delivering there massage about their product in customer mind. PRINT Ads: This ad focus on that even in bad time our company ABC produce good quality of product in comparison to our competitor. ABC Company compares their product with competitors in quality and design. Through this ads company want to show that our product is superior in quality and design. Sale promotion: Sale promotion is collection of various consumers and trade promotional tool such as rebate, discount, gift, contest, coupons, price deal, contest game, sampling etc. to increase sale of products. There are certain objectives of sale promotion. However main objective is to increase immediate sale because Sales Managers are under great pressure to produce results quickly. Objective: There are certain objectives of sale promotion that are as follow: To increase immediate customer sale To increase support among the marketers sales force. To gain the support of the trade in marketing the product Reasons for Growth of Sales Promotion: There are number of reason for growth of company in sale promotion some are as follow: Increasing Competition Due to increase in competition, companies are finding it increasingly difficult to compete on quality. They are therefore resorting to more innovative methods of sales promotion. In order to have a competitive advantage over its competitors like Levis, Pepe, Killer and others, Spykar Jeans, once a year has a grand sale of up to 50%. Customers Have Become More Price Sensitive: The increase price sensitivity is direct result of rampant inflation. Economic support this trend further, as a result customers and dealer became more sensitive toward price. If the customers get branded jeans at half the actual price, then they are definitely going to make huge purchases of Spykar Jeans because they want value for their money, as they are price sensitive. Sales Promotions Generally Create an Immediate Positive Impact on Sales: Advertising, personal selling and other methods of promotion produce slower impact on sales in compared to sales promotion. Sales promotions are mostly for short duration, for a specified period, leading to a sense of urgency in consumers to buy now. This creates an immediate positive impact on sales. Products have become more standardized: In many product categories there is proliferation of brand or line extension and me too many brands. Most of brand perceived by consumer varies little in price. Due to this it became very difficult for advertiser to reposition their product in customers mind. Due to which they focus on more and more on sale promotion to get immediate result. Advertising Has Become More Expensive and Less Effective: All the advertising media have become quite expensive. Audio-visual medium, which is considered as the most effective for short-duration ads, may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time. In many cases, consumers have reached a point of boredom due to excessive advertising on TV. Firms with small budgets cannot compete with big companies, which spend huge sums of money on advertising. For these small budget firms, sales promotion is a more cost-effective promotion method to produce sales results. Trade Has Become More Powerful: At present time Retailers and wholesalers have became more powerful and demand extra facility from company to promote their product. Company has no other alternative. Besides these there are also various kind reason such as Excess Stocks, Impulse Buying Is Increasing, Sales Promotions Maximize Profits etc. Promotion Strategies: Promotional strategy is mostly run to change consumers behavior, to increase brand image, to increase profit, to increase sale of various good. There are mostly two kind of sale promotion, one is directed toward consumer and other one is directed toward trade such as dealer, supplier, retailer etc. Consumer sale promotion tool: There are a lot of promotional tool used to increase sale. Consumer sale promotion is directed toward consumer. It stimulate consumer to purchase their product rapidly. There are a lot of tool that are as follow: Price deal: Price deal is temporary reduction in price of product. There are two type of deal: cents-off deals and price-pack deals. Price deal is given at various times to stimulate purchase of jeans. Coupon: A coupon is typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period. Various company issue various kind of coupon that contain various discount price , customer get the advantage of this discount and purchase jeans at low price. Offer: There are various kind of gift is offer by various jeans industry. For example the branding magazine said that the Gap will be conducting a marketing campaign centered on the idea that your favorite songs and your favorite jeans, Gap jeans, make the perfect fit. Customers who try on a pair of the retailers new jeans will receive a free iTMS download. The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song while wearing Gap jeans. The company will be offering those collected covers in a CD at retail Gap locations for customers who make a US$60 or more Gap purchase. Premium: Sometime various companies like Levy, Denim etc. offer some gift or at bargain price to encourage customer buying. Sampling: Some company like American eagles to known customer feedback provide free simple of various jeans according to their preference. Advertising Specialities: Advertising specialities also call a promotional product. It mostly given to our loyal customers. It includes various card like birthday card, New Year card. It is mostly done to retain old customer. Trade sale promotion tool: Objectives of Trade Sales Promotion: Gain/maintain distribution Influence resellers to promote product Influence resellers to offer price discount Increase reseller inventory Defend against competitors Avoid reduction of normal prices There are various sale promotion tools that stimulate trade to promote company product. There are a lot of trade sale promotion tools some are as discussed below: Trade Allowances: Trade allowancesare short-term special allowances, discounts, or deals granted to resellers to stimulate reseller to rapid purchase of their product. Point-of-Purchase Display: Point-of-purchase displays are generally used at the retail level to call customer attention to a featured product. In this company employees observe every retail shop and those retail shop that display more company product will be winner of special gift or prize Trade Shows: A trade show is periodic, semi periodic public event at which supplier displays their jeans product and provides information about jeans quality and price to potential buyer. After implementing these different techniques of sale promotion we monitor result and evaluate these by comparing with objective set before implementation of plan. Public relation Public relation is nothing but creating a favorable relation for organization and product which is done through used of various communication channel and tool. So public relation is mostly done to improve the image of company and build good image in customers mind. So public relation may be define as â€Å"Public Relations is a set of management, supervisory, and technical functions that foster an organizations ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values. Objective: Like other aspect of marketing, public relation is also used to address several broad aspect of marketing like: Building Product Awareness–When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness through media placements and special events. Creating Interest:Public Relation create public interest to used the product at least for once time. Providing Information:Through the Public relation we can provide a lot of information about company activity and their product feature and service provided by company. This information is delivered to public through newspaper, article website, collateral material; PR helps in delivering information that helps to public in understanding the product feature. Stimulating Demand:A positive article in a newspaper, on TV, news show or mentioned on the Internet, often results in a discernable increase in product sales. Reinforcing the Brand:In many companies like levy, denim jeans company the public relations function is also involved with brand reinforcement by maintaining positive relationships with key audiences, and thereby aiding in building a strong image. Direct Marketing Direct marketing is business of selling company product directly to customers through mail order, telephone, fax, e-mails, or web selling, rather than through retailers. Objective: There are mostly to objective for which direct marketing is carried out these are as follow: Convert not user to user. It is mostly done to obtain new client. The identification of new potential clients is very crucial when it comes to recruit new prospects and transformed them into your clients. The perpetual loyalty of customers. A loyal consumer cost less than new customers. Strategy: Various jeans industry like denim, Levi Strauss Co involved in direct marketing to get more market share. These companies sent a mail-order catalog to approximately prospective customers. 100-page catalog, developed in-house, targets both men and women and also contains 10 pages devoted to home products. There are various tools for direct marketing these are as :Direct response television marketing. Besides these jeans producing company also used various methods to promote their product. One method that Levis has recently taken is Path Breaking Strategy. Path breaking strategy by Levis: This strategy is mostly for those jeans whose cost above Rs.1400. We know a lot of thing about EMIs for house, car and other kind of white goods. But these EMIs is first time adopted by Levis for jeans.This idea has been conceptualized by Levis. Downturn market, cost cutting everywhere and empty pockets is the present situation; and here to curb all these hindrances, Levis is now, for the first time ever offering EMI facilities on its apparel wear in India. Simply shop for more than Rs. 1500 and you can avail this offer. This amount will be set off through your credit card in three equal installments. They have also tied up with ICICI Bank for the credit card settlement. There are certain objectives behind this strategy that are as follow: To increase the sales of premium jeans wear category that is worth more than Rs. 4000 per denim. To ensure sales throughout the year irrespective of seasonality:How will this objective be achie Integrated Marketing Communication Program for Jeans Integrated Marketing Communication Program for Jeans Executive summary: Various jeans industry such as Denim, Levis, and Disney etc. design various integrated marketing program. Although common objective of all IMC program is increase brand awareness, sale and design a unique image in customers mind. In order to address and attract customer all jeans industry launch various campaign. To communicate with public and customers they advertise their campaign on TV, magazine, online and radio. Through their advertisement they want to design their brand image in customer mind. Besides advertisement, they also carried out promotion activity, public relation, direct marketing etc. Direct marketing is although time consuming but most effective tool for communication. Various jeans industry also organizes various events in order to communicate properly with customers, for example Aadharshila Brand solution was planning to launch an event called â€Å"JEAN JANOON† for their client â€Å"The HUB† a multi brand outlet for apparel. Main purpose of this event is to increase the sale of jeans. Before designing IMC program this company carried out market research in order to judge customers behaviors toward jeans. For research they design the strategy for â€Å"JEAN JANOON† event. During the event they decided to get feedback from customer who visits â€Å"The HUB† multiband retail outlet so that appropriate primary data can be collected for designing IMC strategy for â€Å"The HUB†. Before designing integrated marketing communication program it is necessary to judge consumers behavior toward jeans , it is necessary to known customers liking and disliking, these data provide various support during designing of IMC program. Although there are various media available for communicating but Printads in magazine and news paper is seen most effective medium followed by television. After Research survey done by various jeans company, it has been found that male respondents were less brand conscious than female. There is no particular fashion trend among males, but females are more conscious towards seasonal fashion trends. â€Å"Fitting† and â€Å"style† are the major attributes considered by customer while buying jeans. Marketing plan plan Situation Analysis: Every organization faces a lot of problem at present time so it became necessary for every organization that before setting any objective carried out situation analysis in order to recognize strength, weakness, opportunities and threat present in our organization. According to Sally and John, marketing plans are â€Å"the written document or blueprint for implementing and controlling an organizations marketing activities related to a particular marketing strategy† . A successful marketing plan is able to improve organizations profits and growth, uses in objective setting and monitors results. So to gain a successful market plan it is necessary to to understand the current situation comprehensively and trends affecting the future of the organization.There are two major reasons to explain why situation analysis plays a vital role in developing marketing plan. Firstly, dynamic marketing environment will lead to uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment through situation analysis can lead their companies to capitalize on opportunities and cope with threats created by changes. Then, systematically analyzing situational environments in order to identify our customers and understand their needs. There are certain opportunities in jeans industry, such as increase women wear collection, increase market and market share through integrated PR, and advertisement and promotional campaign. Besides opportunities there is a lot of threat that create barrier for entry in to jeans industry. These threats are as follow: Increasing competition in ethical fashion Ethical brand is not taken seriously by public High price and loyalty decrease loyalty toward brand Main objective behind situation analysis is to known analyze customer, competitor and there strategy. Marketing objective: After situation analysis we became able to known our organization strength, weakness, opportunities and threat present in environment. It provides a lot of support in setting of objective. There may be a lot of marketing objective, some are as follow: Increase market share To create new successful denim and clothing rang and expand it to convert not user in to user. Increase sale by 50% in 6 month from the launch of public campaign Create awareness among target audience. Use excessive advertising especially using media preferred by the target market. Create product belonging and position among buyers mind Marketing strategies: Toachieve these objective we implement various strategy. Target market: Urban personality: Affluent young professional Prosperous young professional Students and cosmopolitan Marketing Mix Strategies : Main aim of various jeans industry to produce high quality jeans in various qualities such as five packet jeans in various size. This is mostly done to capture youth attention. They produce jeans in various colour to capture more market share. Must of jeans brand such as levis, denim, dem lea diesel jeans jump in to Indian market by producing high quality of jeans Pricing range from 4.7 $ to 9.5$. Jeans do not need too much promotion. It is done mostly by fair, E – commerce and agent The distribution channels for jeans industry are as follows. MANUFACTURER (COMPANY) WHOLESELLER JEANS SEND TO RETAILER CUSTOMER Internal Process It is as follows. Sample Cutting Stitching Washing Pressing and labeling Finishing Dispatched to store Packing and containers Explanation The sample is first send by the buyer. Its called a gold seal sample. In cutting dept, one piece is placed on the other and in this way a bundle of 50 Jeans is made. Then the cutter cuts it. In the stitching dept, front end or the upper part is made. Then backend is made and they are assembled together in the assembly end. Then the belt is made. Washing can be done by simple garment wash or through the stone wash and chemicals. It is done according to the buyers request. In Pressing and labeling dept, the Jeans are pressed and then labeled for identification. In finishing dept, the quality of jeans is checked and mistakes are rectified. Then the Jeans dispatched to the store. Then packing is done. It is done according to the buyers request. Then they are sent to the containers. Samples of Product; Implementation tactics : Launch a blind ad campaign on billboards and magazines in all A class areas of major cities and magazine. Heavy advertising on TV, newspapers and magazines Set displays of jeans in showrooms and major dealer outlets in all cities. Reduce number of billboards, television and magazines advertisements. Continue Advertising Evaluation, Monitoring and Control: Goal of marketing plan is to achieve market objective that are established before implementation of marketing plan. We evaluate and control our strategic tactic by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. If result is less than our standard than there any is default in implementation and monitoring. The people who are responsible for the monitoring and control of the marketing plan involves, the Marketing Executives, Sales Managers, Media Managers, Market Research Departments, and the Production Managers. Some activities must be carried out for precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions. The Integrated Marketing Communication Plan Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion) So Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Promotional activities include Advertising, sales promotion, and personal selling activities. It also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. And integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called Integrated Marketing Communication. Situational analysis: First of all we carried out we carried out situation analysis in order to unedrtood problem. In this we identify our compititors and their strategy for example Levi carried out compititor analysis and find out various strategy adopted by Tommy Hilfiger, JNCO, VF Corporation, Gap, Calvin Klein, Diesel and Paris Blues. After situation analysis Levy Strauss Company find out thattheCalifornia gold rush outfitter whose trademark blue jeans have been an American clothing staple for generations, had fallen on hard times by 2004 and needed a change in strategic direction.After seven consecutive years of falling sales, profits turned to losses in 2003. Management responded to the decline by moving its manufacturing plants offshore and by introducing a new line of discount jeans at Wal-Mart.It also considered selling off its Dockers casual pants unit in order to focus on its jeans business. Under situation analysis we also analyze financial position of company. IMC objective: There are various IMC objective set by jeans company after situation analysis in order to accomplish their goal. Some of objective are as follow: To Increase sale by 50% in six month To Increase brand awareness To Increase customer loyality To Increase desire of customer To Increase repeat purchase To measure customer satisfaction To create relationship with customer on personal level To control and observe public opinion To receive feedback from customer on regular basis Media objectivesstate the impact that you expect to have on an audience in terms of reach and frequency. Objectives must meet the following criteria: Measurability Quantifiability Realism time-specificity Budget determination: We need to establish what amount of money will be needed to achieve the IMC objectives.Although there is various methods present to determine what amount of money invest on IMC. These methods are as follow: Affordable Method Percentage of Sales Method Unit of Sales Method Zero Budgeting Method Inaffordable methodwe invest money on IMC as soon as we can afford. However inPercentage of Sales Methodamount of money invest on IMC tool depend on what amount of sale we expect to achieve during course of year. These percentages are mostly adhoc and sometime based on judgment. InUnit of Sales MethodCompany allocate a certain proportion of cost of product to promotion. Thus say if ex factory cost of the product is say Rs 100/ the company will allot Rs.10/- toward promotion cost. Hence if company expects sale 10,000 unit of the product, thus allocated IMC budget will be Rs.100.000/-. In Zero Budgeting Method, company determine what need to achieve in term of sale and then rework backward in term of what money will be needed to be allocate to deliver those customers. Thus if company believe that in order to achieve their sales, 10,000 customers need to purchase their jeans once during the planning period than it will work out what number of prospective customers will needed to be tar geted through ATL and BTL activity, in order to achieve that result. IMC Methodologies There are various component of integrated marketing communication that is as follow: Advertisement Advertisement is any paid form of non-personal presentation and promotion of ideas or products by an identified sponsor. Objective of any ads is to increase brand awareness. Objectives: There are mostly three objective of advertisement compaign, that are as follow: Inform Persuade Remind Inform: Informative advertising, seeks to tell the market about the jeans, explain the new quality added in jeans, provide information on pricing, and build awareness of both the jeans quality and the company. Such objectives are normally pursued at the launch of a new quality jeans, or re-launch / up-date of an existing jean. Persuade: Here objectives are to encourage the target audience to switch brands, make the purchase, and create a preference in the market for the jeans as opposed to its competition. Advertising of this nature is required in highly competitive markets, where a range of jeans design competes directly with each other. In such circumstances businesses often seek to differentiate their jeans through Comparison Advertising – either directly or indirectly comparing its jeans to that of its competitors. Remind: Reminder Advertising, is used to maintain interest and awareness of a well established jeans brand in the market, often in the latter stages of its product life cycle. It is often used at the Point-of-Purchase to remind consumers of the Brand. Advertisement budget: Having identified advertising objectives, the advertising budget must be set. Determining exactly how much a business should spend on advertising to achieve the desired level of sales. Commonly, the decision is based on past experience of expenditure on advertising, and the sales subsequently achieved. There are however a number of factors that can be considered in setting the advertising budget Factors influencing the setting of advertising Budgets: Product life cycle stage:New products in the Launch stage of their Product Life Cycle, will normally require greater expenditure on advertising to create product awareness, and encourage consumers to trial the product. Whilst products that have reached Maturity in their product life cycle, will often require smaller advertising budgets to achieve the level of sales required. Competition:The number of competitors in the market, and their expenditure on advertising competing products, will influence a business to spend to a similar or higher degree. Product Differentiation:A product very similar to other products on the market may require greater expenditure on advertising to differentiate it from its competitors. Advertising Strategy: Developing an Advertising Strategy to achieve the objectives of a campaign, requires that consideration be given to both the ‘Message which will be communicated and the ‘Media through which it will be sent Advertising Message An advertising campaign, no matter how much money is spent, no matter what media is used, will only be successful if the Message appeals to the target audience. Given the level of advertising which bombards the average consumer, a successful advertising message must stand out amongst the advertising clutter. Thus marketing professionals are required to be creative, imaginative and innovative in developing the advertising message, both in terms of what is said, and How it is said? What is said This is often referred to as the ‘Big Idea, and will normally address the key benefits sought by the target audience, motivating the audience to pay attention. Given the constant search for new ways to appeal to target audiences, it is difficult to categories the content of advertising messages which a business may send, below we include a couple of examples of actual message strategy. During delivery of advertisement massage in customer mind take the personality symbol, lifestyle and musical as consideration. In addition the tone of the advertisement will need to be established, which can be either positive or negative. The advert may therefore promote positive feelings of fun, contentment, and happiness or take on a more negative, somber, or even threatening tone. Selecting Advertising Media: In addition to deciding upon the content, style and tone of the advertising message, the media through which the message will be communicated to the target audience must also be selected. Mostly for jeans advertisement we select media such as magazine, newspaper and outdoor. TV rarely used for advertisement of jeans. In order to select the most appropriate media, consideration must should be given to various advantage and disadvantage of various media. Strengths and weakness of various media are as given below: Television : Strengths Dynamic attention getting media, combining visual, sound and animated stimulus. Strong potential Impact High market coverage Good at demonstrating products Weaknesses: Highly expensive Poor at communicating lengthy technical information Newspapers: Strengths: Targeting is possible through profiling readership Good level of market coverage Weaknesses: Static media, not suitable for product demonstration Potential for poor reproduction, sometimes limited to black and white print Short-life span, i.e. todays newspapers become tomorrows rubbish Magazines: Strengths: High quality reproduction, of color images Targeting is possible through specialist publications Good pass on readership Weaknesses: Static media, not suitable for product demonstration Lengthy lead-time between advert being placed and magazine being published Outdoor: Strengths: High repeat exposure to advert Relatively low cost Low levels of competition, in terms of advertising clutter Weaknesses: Limited audience selectivity / targeting possible Static media, not suitable for product demonstrations Difficult to monitor effectiveness â€Å"Make them your own† is the name of the campaign launched by Levis to boost the sale of Denim jeans. This is one of the most aggressive marketing and advertising strategy followed by Levis to move up the sales. The theme of this marketing campaign is narcissistic youth. It will feature youth who will check themselves out in Denim blue jeans. The advertising will target the age group of 18 – 24 years. Mostly levy also select TV, Magazine, and Newspaper as a media for delivering there massage about their product in customer mind. PRINT Ads: This ad focus on that even in bad time our company ABC produce good quality of product in comparison to our competitor. ABC Company compares their product with competitors in quality and design. Through this ads company want to show that our product is superior in quality and design. Sale promotion: Sale promotion is collection of various consumers and trade promotional tool such as rebate, discount, gift, contest, coupons, price deal, contest game, sampling etc. to increase sale of products. There are certain objectives of sale promotion. However main objective is to increase immediate sale because Sales Managers are under great pressure to produce results quickly. Objective: There are certain objectives of sale promotion that are as follow: To increase immediate customer sale To increase support among the marketers sales force. To gain the support of the trade in marketing the product Reasons for Growth of Sales Promotion: There are number of reason for growth of company in sale promotion some are as follow: Increasing Competition Due to increase in competition, companies are finding it increasingly difficult to compete on quality. They are therefore resorting to more innovative methods of sales promotion. In order to have a competitive advantage over its competitors like Levis, Pepe, Killer and others, Spykar Jeans, once a year has a grand sale of up to 50%. Customers Have Become More Price Sensitive: The increase price sensitivity is direct result of rampant inflation. Economic support this trend further, as a result customers and dealer became more sensitive toward price. If the customers get branded jeans at half the actual price, then they are definitely going to make huge purchases of Spykar Jeans because they want value for their money, as they are price sensitive. Sales Promotions Generally Create an Immediate Positive Impact on Sales: Advertising, personal selling and other methods of promotion produce slower impact on sales in compared to sales promotion. Sales promotions are mostly for short duration, for a specified period, leading to a sense of urgency in consumers to buy now. This creates an immediate positive impact on sales. Products have become more standardized: In many product categories there is proliferation of brand or line extension and me too many brands. Most of brand perceived by consumer varies little in price. Due to this it became very difficult for advertiser to reposition their product in customers mind. Due to which they focus on more and more on sale promotion to get immediate result. Advertising Has Become More Expensive and Less Effective: All the advertising media have become quite expensive. Audio-visual medium, which is considered as the most effective for short-duration ads, may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time. In many cases, consumers have reached a point of boredom due to excessive advertising on TV. Firms with small budgets cannot compete with big companies, which spend huge sums of money on advertising. For these small budget firms, sales promotion is a more cost-effective promotion method to produce sales results. Trade Has Become More Powerful: At present time Retailers and wholesalers have became more powerful and demand extra facility from company to promote their product. Company has no other alternative. Besides these there are also various kind reason such as Excess Stocks, Impulse Buying Is Increasing, Sales Promotions Maximize Profits etc. Promotion Strategies: Promotional strategy is mostly run to change consumers behavior, to increase brand image, to increase profit, to increase sale of various good. There are mostly two kind of sale promotion, one is directed toward consumer and other one is directed toward trade such as dealer, supplier, retailer etc. Consumer sale promotion tool: There are a lot of promotional tool used to increase sale. Consumer sale promotion is directed toward consumer. It stimulate consumer to purchase their product rapidly. There are a lot of tool that are as follow: Price deal: Price deal is temporary reduction in price of product. There are two type of deal: cents-off deals and price-pack deals. Price deal is given at various times to stimulate purchase of jeans. Coupon: A coupon is typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period. Various company issue various kind of coupon that contain various discount price , customer get the advantage of this discount and purchase jeans at low price. Offer: There are various kind of gift is offer by various jeans industry. For example the branding magazine said that the Gap will be conducting a marketing campaign centered on the idea that your favorite songs and your favorite jeans, Gap jeans, make the perfect fit. Customers who try on a pair of the retailers new jeans will receive a free iTMS download. The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song while wearing Gap jeans. The company will be offering those collected covers in a CD at retail Gap locations for customers who make a US$60 or more Gap purchase. Premium: Sometime various companies like Levy, Denim etc. offer some gift or at bargain price to encourage customer buying. Sampling: Some company like American eagles to known customer feedback provide free simple of various jeans according to their preference. Advertising Specialities: Advertising specialities also call a promotional product. It mostly given to our loyal customers. It includes various card like birthday card, New Year card. It is mostly done to retain old customer. Trade sale promotion tool: Objectives of Trade Sales Promotion: Gain/maintain distribution Influence resellers to promote product Influence resellers to offer price discount Increase reseller inventory Defend against competitors Avoid reduction of normal prices There are various sale promotion tools that stimulate trade to promote company product. There are a lot of trade sale promotion tools some are as discussed below: Trade Allowances: Trade allowancesare short-term special allowances, discounts, or deals granted to resellers to stimulate reseller to rapid purchase of their product. Point-of-Purchase Display: Point-of-purchase displays are generally used at the retail level to call customer attention to a featured product. In this company employees observe every retail shop and those retail shop that display more company product will be winner of special gift or prize Trade Shows: A trade show is periodic, semi periodic public event at which supplier displays their jeans product and provides information about jeans quality and price to potential buyer. After implementing these different techniques of sale promotion we monitor result and evaluate these by comparing with objective set before implementation of plan. Public relation Public relation is nothing but creating a favorable relation for organization and product which is done through used of various communication channel and tool. So public relation is mostly done to improve the image of company and build good image in customers mind. So public relation may be define as â€Å"Public Relations is a set of management, supervisory, and technical functions that foster an organizations ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values. Objective: Like other aspect of marketing, public relation is also used to address several broad aspect of marketing like: Building Product Awareness–When introducing a new product or relaunching an existing product, marketers can use a PR element that generates consumer attention and awareness through media placements and special events. Creating Interest:Public Relation create public interest to used the product at least for once time. Providing Information:Through the Public relation we can provide a lot of information about company activity and their product feature and service provided by company. This information is delivered to public through newspaper, article website, collateral material; PR helps in delivering information that helps to public in understanding the product feature. Stimulating Demand:A positive article in a newspaper, on TV, news show or mentioned on the Internet, often results in a discernable increase in product sales. Reinforcing the Brand:In many companies like levy, denim jeans company the public relations function is also involved with brand reinforcement by maintaining positive relationships with key audiences, and thereby aiding in building a strong image. Direct Marketing Direct marketing is business of selling company product directly to customers through mail order, telephone, fax, e-mails, or web selling, rather than through retailers. Objective: There are mostly to objective for which direct marketing is carried out these are as follow: Convert not user to user. It is mostly done to obtain new client. The identification of new potential clients is very crucial when it comes to recruit new prospects and transformed them into your clients. The perpetual loyalty of customers. A loyal consumer cost less than new customers. Strategy: Various jeans industry like denim, Levi Strauss Co involved in direct marketing to get more market share. These companies sent a mail-order catalog to approximately prospective customers. 100-page catalog, developed in-house, targets both men and women and also contains 10 pages devoted to home products. There are various tools for direct marketing these are as :Direct response television marketing. Besides these jeans producing company also used various methods to promote their product. One method that Levis has recently taken is Path Breaking Strategy. Path breaking strategy by Levis: This strategy is mostly for those jeans whose cost above Rs.1400. We know a lot of thing about EMIs for house, car and other kind of white goods. But these EMIs is first time adopted by Levis for jeans.This idea has been conceptualized by Levis. Downturn market, cost cutting everywhere and empty pockets is the present situation; and here to curb all these hindrances, Levis is now, for the first time ever offering EMI facilities on its apparel wear in India. Simply shop for more than Rs. 1500 and you can avail this offer. This amount will be set off through your credit card in three equal installments. They have also tied up with ICICI Bank for the credit card settlement. There are certain objectives behind this strategy that are as follow: To increase the sales of premium jeans wear category that is worth more than Rs. 4000 per denim. To ensure sales throughout the year irrespective of seasonality:How will this objective be achie