Etrade Baby Essay Example for Free

Etrade Baby Essay A Talking Infant, Financial Systems, Golf What do a talking baby, stock markets, and golf all have in common? Nothing, right? Wrong. E*Trade – a popular public online financial services group – uses all three of these entities to create a commercial that has had people talking for years. When the commercial is over, you are left in shock at what you just saw, a baby in a high-chair talking about the stock market. But will the ad’s weirdness produce sales of the company’s program for years to come as well? Or just make it a highly talked about YouTube video? To the contrary, E*Trade does a professional job in conveying its message of simplicity to â€Å"average Joes† who are looking to either become day traders, start a retirement fund, or even banking. E*Trade’s main audience is not a person with a net worth or five million dollars. E*Trade is looking to sell their product to â€Å"average joe† type clients. It can be assumed this because E*Trade uses the financial term â€Å"401k† in their commercial; this is the most popular tax investment form everyone has. The main character of the commercial is â€Å"The E*Trade Baby,† but there’s a catch, the baby speaks with a mature older man’s voice. This adds a sense of weirdness to the commercial right off the bat. One may question the validity of a company whose commercials star a talking baby, but this is a clever marketing approach because if people see a talking baby, something they don’t see every day, they will immediately become engaged in the commercial. E*Trade uses a baby as a symbol for inexperience, simplicity and an older man’s voice for knowledge. E*Trade wants to show the audience that if a baby can you use the program, so can the audience. They also want to show knowledge, that E*Trade is a reliable and trusted company, so they use the voice of an older man to portray legitimacy. E*Trade wants to declare that â€Å"Yes, this is a legit company and yes, we’re simple to use,† so a talking baby fits in perfectly to both categories. Just like the Old Spice commercials talked about in class, the E*Trade Baby ads have many spinoffs with numerous situations the baby is in. The commercial I am focusing on is set in a golf country club locker room. The ad starts off with the baby talking to a man named Frank. The baby says â€Å"Ah, this is weak, man. Frank’s trying to not pay me my winnings for the skins beat down I just issued him. † The baby has now caught the attention of the audience with this opening line because people are drawn into the weirdness of a talking baby in the commercial. Now when he starts to talk about finance and what the company actually does, viewers will be already engaged. Not only does the talking baby raise questions that attract us to this ad, but there are many other. For instance, why is a baby playing golf with old man? And why is there a computer in the locker room of a country golf club? All All these questions have no answers but it draws us into the commercial and makes us connected to it, hopefully throughout the commercial we will find answers to these questions, but in this case we do not. E*Trade’s goal is to get a lot of publicity and attention with their commercials while providing us with the smallest amount of information. This is because E*Trade wants people to inquire about the company and have them visit E*Trade’s website us. etrade. com. Once on the website, people will be impressed by the fancy website that proves it is a legitimate company, and lured into signing up for an account The baby says â€Å"His (Frank) 401k’s tankin. Ya gotta grab the reins man. Get E*Trade, do some analytics, do some research (into the stock market), and take charge so I don’t have to subsidize your lack of skills. † There’s actually a lot of information about the company and its message all in that little saying. The E*Trade baby uses a clever balance a financial terms and jokes to put the viewer in an informal setting while talking about a big decision a person must make. E*Trade is not an elite company for only the â€Å"one-percenters† to use. E*Trade’s goal is to get skilled and novice users with just a little amount of money to open an accountant. Using the term 401k is strategically brilliant because everyone who works for a company most likely has one. E*Trade could have used any tax form number, but chose the most popular one to relate to the most people and with the current economy, it’s probably on the minds of most people right now. When the baby says, â€Å"Do some analytics, do some research, and take charge,† he is describing the job of the novice investor. The baby is now describing that when using the E*Trade software, you are able to look at analytical charts and graphs, read news articles and research about potential stock purchases and basically to take charge of your life. E*Trade does not buy and sell stock for you; you have to do it yourself. You are in control of the future and E*Trade presents the question â€Å"What are you going to do to prepare yourself for it? † It’s hard to tell whom is the exact audience E*Trade is trying to promote itself to, but assumptions can be made. Since it is a golf setting in a country club, they are focusing on males anywhere from 20s to 60s (the general range of persons with a 401k). E*Trade did a good job picking a wide range of ages with this advertisement, which is what makes it such a good ad! Since the ad is set in a country club locker room, E*Trade is also advertising to a certain class of people I believe: well educated men who know a think about finance and who play golf. Golf is an expensive sport. I think if you have money to play golf you would be interested and would know the benefits of investing. But are they also advertising to a whole inclusive audience with a cute baby to grab the attentions of mothers and grandmothers? Only the directions and producers know that answer. You can have a good commercial, the best commercial ever known to man. But if you don’t have the right exposure no one will see it. E*Trade played this commercial before and after Superbowl XLII on February 1, 2009. Back to what was said before on the age of the audience, 20s to 60s. That basically sums up the audience of the Superbowl as well; perfect. E*Trade picked the most opportune time to run this commercial and not only reaches its projected audience, but all 90 some odd million people that tune in each year to watch the game, and the commercials. Another part of the commercial that is important to take into consideration is the point of view in which we view the commercial. Since the program E*Trade is used on a computer, the great minds behind this commercial put the camera where a usually webcam should be. This is to provide a visual of where the user of E*Trade’s product will be using the product. This is brilliant because now we see the baby sitting in a chair in front of the computer using a keyboard and a mouse, in the same spot where we would use the program was well. The E*Trade Baby Commercial is trying to sell to their audience a financial services program available to download on the computer. E*Trade does a good job in getting the attention of its viewer and making a hard subject of finance fun and entertaining. E*Trade describes everything that their company’s mission statement says that they are, â€Å"A financial services ompany that is simple to use. Designed with the user in mind. † There is no doubt in my mind that this commercial will go down as a classic and will have people talking about the â€Å"E*Trade baby† for years to come. To respond to the question previously stated in the beginning of this paper. Even though this commercial will be popular for years to come, will the ad produce sales of the company’s program for years to c ome as well? It turns out, no. When a person is looking to invest in money, they normally look for a company that is well-reputable and well-respected. Humor is no doubt, un-debatable, a marketing tool to grab the attention of a viewer, but humor in advertising is very hard to pull off because you simply never know what people will laugh out. Some think it funny, others think it’s not. In order for a commercial to use humor, the company should be trying to sell humor. Clearly E*Trade does not sell humor.. Instead of a talking baby to grab the audience’s attention and provide a laugh, E*Trade should create a well-informative commercial that captures the audience’s attention and show how one can benefit from using E*Trade.

The Time Machine Essay -- essays research papers

The main characters in The Time Machine were The Time Traveler, Weena (an Eloi who The Time Traveler rescued), the Eloi as a race and the Morlocks as a race. Now that you know the main characters, I will explain their purpose in the novel and their behaviors. Weena was by far the most interesting character in the novel. She was an Eloi who was drowning while trying to bathe in a river. The Time Traveler quickly jumped into the river and rescued her. Weena then started following The Time Traveler everywhere during his explorations. He learned about the Eloi people and their language and the Morlocks from Weena. The Time Traveler was definitely intelligent. He figured out a way to travel through time! He was also a very charming, rich and friendly man, a little too anxious and curious, I would say. His anxiousness made him go to another time unprepared, nothing with him but a package of matches. The Morlocks are a futuristic equivalent to our current day primates-just uglier, smellier and they live underground. They are very aggressive and are blinded by even weak sources of light. The Morlocks are carnivorous and sometimes make a meal of an Eloi. The Eloi are a beautiful, friendly and fragile race of small creatures. They seem to have a great fear of the dark, because that is when the Morlocks come out from their Underworld. Both are descendents of humans. The Morlocks stole The Time Machine (I think) to lure The Time Traveler into the brass gates so they co...

“Rainbow’s End” by Jane Harrison Essay

The instinctive need for humanity to belong is through acceptance of one through relationships and their social status in society. When an individual seeks acceptance in the wider world in order to belong, it is up to them as to whether or not they are accepting of others. This idea is challenged as society is the boundary preventing an individual from trying to belong. This notion is expressed throughout the play Rainbows End by Jane Harrison and the film The Sapphires directed by Wayne Blair. Whereby both composers use various techniques to explore the belief that one seeks to belong through relationships and culture. An individual may feel that to truly belong they must discard all differing thoughts. In a way finding a way to be accepted is the focal point of belonging. This idea is demonstrated in the play Rainbows End, in the â€Å"Waters rising† scene whereby the audience is under the impression that an individual seeks to belong through acceptance within a relationship . Further In the scene, we see Errol asking Dolly to move into the city with him, through the exchange of dialogue between Errol and Dolly. Errol says â€Å"I want you to come away with me† with dolly responding â€Å"Away?† and Errol â€Å"Yes to the city†. Through the use of a demanding tone in Errol’s voice â€Å"I want you† indicates Errol is able to offer a better life for dolly. Symbolising the idea that acceptance in a relationship can make one feel as though they belong, to the point where they can live together as one. As a result, the viewers can understand that both Errol and Dolly are accepting of each other and the different worlds they come from. In a similar way, Wayne Blair explores the idea that a sense of belonging can emerge where there is a perception of acceptance without limitations. This is illustrated in the film The Sapphires whereby Dave is accepted into Gail’s family and asks her parents for her hand in marriage, the humorous dialogue between Gail and Dave and Gail’s father saying â€Å"Marriage eh? That’s fine I suppose but you’ll have to learn about ceremonial law†¦spears and duck under boondies†¦want to go shooting?† As a result of the choices taken upon by Dave and Gail it has led them to marriage. Emphasizing on the idea that there are no limitations as to how far Gail can go with her relationship with Dave. As a result being accepted without limitations brings about personal satisfaction that is both Dave and Gail feeling a sense of belonging to each  other. In another manner, Jane Harrison challenges the idea that no matter how far one goes to be accepted in order to feel they belong. It does not always bring personal satisfaction. This is illustrated further on in the â€Å"Queens’s visit† scene where Gladys comes home disappointed as she didn’t get the chance to see the queen. This is highlighted in â€Å"if they’d given us proper houses†¦ but hessian! Like a band aid over a sore†, through the use of an angry tone, the audience can depict the desperate measures Gladys has gone to that is the white gloves and dressing up to look presentable did not bring personal satisfaction due to her address, cultural background and socio-economic background. This is further exemplified in the connotations of an exclamation mark in â€Å"but hessian!† indicates Gladys’ furiousness. Furthermore, through the use of a simile in â€Å"Like a band aid over a sore† specifies the aboriginal community is the sore that needs covering up, which is done by the hessian. In a similar way ones social status can be challenged if they are from two worlds. This is evident in the scene whereby Gail and Cynthia interrupt Kay’s Tupperware party with her â€Å"white† friends. Through the use of costuming the audience can see Kay has adopted the fashion of the white community. This is evident in the use of a close-up shot on facial expressions of the four women, disgust verse embarrassment. Gail looking in disgust and Kay in embarrassment, highlights Kay’s social status is important to her as it makes her feel as though she belongs. In this case Kay belonging to the Australian society, which is predominantly â€Å"White†. In conclusion, the instinctive need for humanity to belong through relationships and social status can affect the choices individuals make and direct their actions. This notion is challenged throughout the play Rainbows End and the film the sapphires whereby the need to belong is through acceptance of others in relationships and social status, although may not always bring about personal satisfaction to the individual trying to belong, it can also bring disappointment. 2. Into the World The French Prisoner by Janos Pilinszky and The survivor by Tadeusz Rozewicz Entering new worlds may be easy for one to do, although it is the memories held within the past that can have ripple effects on an individual’s future. It is the actions  undertaken by the individual in the past that can affect them mentally and psychologically. This notion is presented in the poems The French Prisoner by Janos Pilinszky and The Survivor by Tadeusz Rozewicz. Whereby both composers have used various techniques to illustrate the idea that memories in the past can leave a feeling of guilt and remorse on an individual’s future, especially when trying to enter new phases in life. Past experiences depicts how one lives their life in the future, it is up to the individual as to whether or not they can move on. This view is illustrated in the poem The French Prisoner whereby the persona is reliving the memory he has of the French prisoner. In the use of Binary opposites â€Å"Joy and revulsion the same as happy and unhappy†. Emphasizes the personas loss of control of himself as a person due to a guilt-ridden memory he has of the French prisoner that is not helping him escape when he had the chance. This is further highlighted in the use of disturbing imagery in â€Å"the bare palm that crammed at his mouth, and clung there so that it ate, too† shows the viewers of the desperation of the dehumanised prisoner eating like an animal. As a result of this memory the persona, has become mentally unstable to the point where it’s almost as if he is the French prisoner reliving this guilt. In a similar manner, Tadeusz Rozewicz has explored in a similar way that recollections from previous events can impact one physically. As one tries to enter into a new journey of self-discovery it may be difficult to do so if there is a constant reminder of events that happened in the past, stopping them from doing so. This is evident in stanza one through the use of violent imagery in the connotations of â€Å"led to slaughter† illustrates the pain and suffering they had gone through, as a result of this not being able to move on into a new life in the future. This is further revealed in â€Å"I survived† meaning he physically made it out of such horrifying events. Furthermore, through the use of binary opposites â€Å"man and beast, love and hate, friend and foe† tells the audience how mentally disturbed he is that he cannot tell the difference between synonyms and antonyms. As a result of this, the trauma the persona had gone through personally within the past shape how they live they’re life in the future. This is illustrated in the distorted reality in â€Å"virtue and crime weigh the same† indicates the views of the world from his eyes are inaccurate due to witnessing the horrific events of war. In conclusion, an individual trying to move into a new  journey of self-discovery may find it difficult to do so especially when they have horrific recalls of the past. This concept is carried throughout the poems The French Prisoner by J.P and The Survivor by T.R. Where both composers emphasize that moving into new phases is not easy and takes time to adjust to it, physically and mentally especially when the persona is carrying a sense of guilt and remorse.

Battered Woman Syndrome Self-Defense Plea Essay - 1493 Words

There are many cases where self- defense has been used as a plea where the victim felt they were in harms’ way or unable to escape a specific situation that ended badly. The definition for self- defense is: 1. Defense of oneself when physically attacked 2. Defense of what belongs to oneself, as ones work or reputation 3. (Law) the right to protect oneself against violence or threatened violence with whatever force or means reasonable or necessary. According to an expert on battered women, a woman must experience at least two complete battering cycles before being labeled a battered woman. (Walker) According to Dowd, â€Å"he believes the proper use of BWS assists the fact finder to understand the state of mind of the battered woman at the time†¦show more content†¦Given, there is no true way to diagnose battered woman syndrome. It is a name given by a doctor who has encountered several women facing problems due to abuse in their homes. A woman facing chronic abuse wo uld be safer using a PTSD plea. â€Å"This is not to say that a woman cannot be assessed for medical signs of physical trauma, however these physical signs are non-definitive of BWS, and could have occurred at any given moment.† (Dixon) There are several arguments that BWS does not exist. Some try to use BWS as a mental illness or an insanity plea. Clinical expertise use specific signs and symptoms to verify situations of abuse. These same signs and symptoms are visible in many given situations and not only those pertaining to BWS. In a study done on learned helplessness there was no sudden rage or aggression from the caged animals. So, why do these women claim that their helplessness caused them to harm another. â€Å"Further, and more importantly, there has never been any experiment demonstrating the phenomenon of learned helplessness in human beings. So, the entire argument for learned helplessness in battered women is pure conjecture, without any empirical support.† (Dixon) Society cannot sit here and say that all women who are in abusive relationships suffer from BWS. This is a syndrome a woman acquires after many traumatizing experiences happen in her life. There was a study done by Martin Seligman on learned helplessness.Show MoreRelatedBattered Women’s Syndrome Plea and a Defendants Financial Dependence: Evaluating Legal Decisions1383 Words   |  6 PagesWhen battered woman’s syndrome has been used as a plea of self-defense, especially in cases of homicide, it has highly been scrutinized. According to recent research, characteristics associated with the syndrome form a standard that jurors use to judge battered women. 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